“Elf Yourself”- An Example of Viral Marketing

This video is an example of a very successful viral marketing campaign. Office max launched this “Elf Yourself” campaign in 2007. The site attracted over 100 million visitors worldwide, and the users stayed on the site for an average of 7.5 minutes. Online marketing experts, such as Brad Powers, are undoubtedly familiar with this technique, and with many others like it.