3 Key Online Marketing Tips

This article shares three key, and quite important, facts about online marketing.  In the world of online marketing, it’s always helpful to have advice along the way, as keeping up with the ever-changing rules and guidelines is certainly a full-time job!  Online marketing specialists like Brad Powers are constantly looking for new, fresh ideas and ways to attract people to their sites and products.

The three findings in this article include the following.  Consumers do like targeted advertising, but only when they are relevant and sincere.  Another study showed that it is not necessarily in the company’s best interest to focus on click-through rates when you are trying to raise brand awareness.  As Lotame CEO Andy Monfried said, “Everyone in this business knows CTR is way overvalued; But a lot of marketers are addicted to it, because measuring CTR is easy, and they don’t know what else to track.”

Finally, they found that digital media is definitely damaging traditional media categories, even more than people might already expect.