Do-It-Yourself Marketing: Tips of the Trade

If you’re enjoying finding marketing materials online, you’ll certainly find a bountiful supply.  At the same time, while do-it-yourself websites help to simplify your life and add to your marketing strategy, they can also have certain pitfalls.

Make sure that any template that you use fits with your brand and image and tweak the design to give your company a unique look. Try, as well, to keep in mind the basics of marketing, even when you’re focused on the technology side.  As any experienced marketer like Brad Powers knows, include a coupon with your fliers or postcards so that you’ll know your marketing strategy is working.

As Ann Handley, chief content officer at MarketingProfs LLC says, “Add some call to action in whatever marketing you’re doing. It’s basic stuff, but people forget about that when they get into tools and cool stuff.”