Keeping High CPC’s Down to a Minimum

Companies with small monthly budgets can become frustrated with the high cost per click when they are marketing their B2B companies through paid search. In a helpful article entitled “6 Tactics For Overcoming the High Cost of Clicks in B2B PPC” you will learn some clever ways  to keep those costs down.  Assumptions made in the article should be noted:

•    The authors are not discussing B2B e-commerce at all, only lead generation efforts.
•    Even when success is achieved budgets are never as flexible as one would prefer.
•    Expect long sales cycles.
•    It is essential to keep track of quality leads and sales by keyword, although this can be a difficult task at times.
•    Not every conversion action is the same, for example a request for a quote versus a white paper download.