Social Media Latest Tool for Internet Marketers

Brad Powers, along with many other internet marketers, are constantly looking for the best ways to reach the most people and get the best results.

One of the most popular and fastest growing places where internet marketers are focusing their energies are in the social media sites which have become all the rage, especially with teens and young adults. Included in this category are the incredibly popular Twitter and Facebook.  More and more young people with growing consumer power are incorporating a visit to their favorite social media sites into their daily routine.  With this much exposure marketers are realizing that advertising on these sites can be a highly effective way to reach new customers and create more loyalty and stronger bonds with old customers.

Larger corporations in the United States have been more aware of and have steadily been adapting to the explosion of social media as a medium for communications among teens. Smaller businesses have been slower to discover the rewards of advertising in the social media tools, but in the past year the number of relationships between the social media sites and smaller U.S. businesses had doubled, from 12% in 2009 to 24% in 2010.

According to Dallas Lawrence, managing director at Burson-Marsteller’s Proof Integrated Communications, “I think what we’re seeing in the last 12 months is the trickle-down effect of social media from the major Fortune 500 and global companies who have been putting significant resources into large-scale outreach efforts. Social media really has replaced the phone book and your billboard advertising of the past — it’s the easiest and lowest threshold of entry for these folks to do marketing.”