The Movie Industry Adopts Viral Marketing

The movie industry – from independent artistic films to multi-million-dollar blockbusters – has embraced social media as the newest form of movie marketing. In addition to using social networks to both track and initiate interest in a new film, studios are using viral marketing as a new promotional strategy.

As experts in this field, such as Brad Powers, know a successful viral marketing campaign can create huge interest in a particular product – or movie – and it does so quickly and inexpensively. For these reasons, such techniques may likely be the wave of the future for the world of Hollywood marketing.