Understanding Social Media

According to Michael Haenlein and Andreas Kaplan, social media is “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” This type of media is best used for social interactivity situations, applying various different publishing techniques through the web to develop media monologues into social media monologues.  Other names for social media are consumer-generated media (CGM) and user-generated content (UGC).  To understand the basics of social media, one needs to first comprehend how technology and social interaction are united to work together. Brad Powers has much expertise in this area of marketing.