What is Viral Marketing?

Online advertising professionals like Brad Powers are familiar with various marketing techniques, including viral marketing. The internet is a vast, worldwide data base which offers thousands upon thousands of products and brand names, so how do certain companies or individuals manage to stand out? Viral marketing is one of the most successful techniques to do just that.
In this method, people use word of mouth, or word of mouse, to promote their product or idea. Videos, photos and articles, if done well, can easily entertain, shock or pique the interest of thousands of viewers. Once a few people are hooked, it will spread like wildfire through popular social networks. For this reason, it is important to make your site accessible and easily shared on places like YouTube and Facebook. This marketing technique is also very inexpensive, as your viewers will do most of the work for you.